Summer Marketing Ideas That'll Make a Splash

Are you ready to make a splash with your business?  Now that it’s really summer, it's the perfect time to weave the summer’s energy into your campaigns. You want more people to talk to about your business, right?

Summer activities provide a fantastic backdrop for engaging with your target audience and creating a memorable impression. Fun and adventure can work wonders on your marketing. Who wants to play?

Last time I touched on “Buddying Up” as a marketing strategy. Who else is looking to make a splash this summer?

Here are a few specifics you can try.

• Local Business Associations--Check out your own. What do they offer? Ours mails a package of members’ promotions to all new residents of our town, each quarter. I’ll be in there, for sure!

• Sponsor Local Events--Your local farmers market or arts council or festival would probably welcome your sponsorship. Our market offers listings in our local newspaper and on our website, weekly newsletters, and certain days to be at the market promoting your business. Everybody’s happy at the farmers’ market, and customers and vendors appreciate your vote of confidence!

• Support Youth Activities--Are the kids playing sports this summer? Or in the school band? Or the dance recital? The teams would love your backing and so would their folks.

• Virtual Co-marketing –Don’t limit yourself geographically. Co-marketing with businesses that share a target market and can work virtually is one of the hottest tactics around. You could organize a “Summer Summit” where the price of admission is an umbrella drink in your Zoom hand. (That’s my good idea for a Friday afternoon.)

Remember, the key to success here lies in infusing your marketing efforts with the spirit of summer. Summer is short--don’t overthink this.

Your goal is to create an emotional connection and establish your business as both profit-minded and community-oriented. Keep it simple and authentic. 

Then you’ll have more people to talk to about your products & services.

I'm excited to see how you embrace these ideas and what you come up with.  If you'd like to brainstorm techniques or discuss strategies further, book a call with me at CallwithLorette.com. 

Let's make this summer a memorable one for your business!