Imagine the audacity of the Apollo program, where billions were invested, and brave pioneers risked their lives to send astronauts to the moon—and back. This journey of exploration, depicted vividly in movies like Hidden Figures and Apollo 13, mirrors the challenges and triumphs of business ventures.

Growing up near the heart of NASA's innovations in Huntsville, Alabama, I witnessed firsthand the spirit of daring exploration and the relentless pursuit of goals. The lessons from this era resonate deeply in today's business landscape.

In this article, we explore the dichotomy between taking action and staying in a comfortable but stagnant state. We delve into the risks and costs associated with each path, from missed opportunities and stagnant growth to the exhilarating rewards of daring greatly.

Alongside doing more and/or better at the things that are working, it's crucial to consider different strategies to boost your income.

My business lesson for this post…resilience is built into human nature. We are problem-solvers and artists.

Mid-year results are a powerful opportunity to see how your business plan is working, and decide if and how to change your approach. So how about we take a look at your results so far, and at what you had hoped to accomplish for 2023? First, let's acknowledge and celebrate your accomplishments. Have you experienced steady or […]

Are you ready to make a splash with your business?  Now that it’s really summer, it's the perfect time to weave the summer’s energy into your campaigns. You want more people to talk to about your business, right? Summer activities provide a fantastic backdrop for engaging with your target audience and creating a memorable impression. […]

Summer...only 9 days away. As we kick off the official season, here are some important reminders about how marketing now affects the months ahead. Even if you haven't started your summer marketing yet, don't worry! You still have a solid three months until the official start of Fall--plenty of time. By taking action now, you can gain […]

As a fellow small business owner, I understand the importance of making strategic decisions. With summer just around the corner, here are valuable insights on why summer diligence can help avoid a painful fall restart. 1. Capitalize on Summer Opportunities: If summer is your best season, tap into increased consumer spending, travel, and recreational activities. If […]