Labor Day always feels like a new beginning. We were so imprinted with “going back to school” for all those years that anticipation is built into the time of year. Don’t you look at the school supplies, to see what’s new? Truthfully, isn’t this the time we all add a little something to our office supply stash?
We’re in business now, and the season ahead is an opportunity– to find new business, to close the danglers we’ve been nurturing for months, to take advantage of “back to school” enthusiasm to accelerate growth and profits.
In Common Sense Chats about Small Business, for the next few sessions, we’ll be talking about the big challenge all business owners face:
Finding the right prospects.
Making strategic choices about prospecting at this time can determine the success of 2022 for you.
Who do you want to work with? Where are your potential clients? Where do they network? Can you go there too? What is your budget for networking? (Hint—it’s not $0).
And what is your follow-up process? It’s in your Trapper Keeper, right? How much money do you leave on the table from losing track of warm (worse yet, hot) leads?
And there’s always room to improve your sales skills.
Listen up…you can’t get better at sales if you don’t have enough people to practice on.
Lorette Pruden, Ph.D. coaches, consults, speaks, and writes on the transition from working for others to building a successful business. After nearly 30 years with Mobil, Lorette entered the world of the Formerly Corporate™. To navigate your own options contact Lorette.
Lorette has helped hundreds of small business owners, sales professionals, entrepreneurs, and community leaders grow their businesses and manage that growth since 2000. She specializes in the Formerly Corporate—so many small business owners who’ve worked with her come from a corporate background that she finally wrote the book on it. Formerly Corporate: Mindset Shifts for Success in Your Own Business.
