Mid-year results are a powerful opportunity to see how your business plan is working, and decide if and how to change your approach. So how about we take a look at your results so far, and at what you had hoped to accomplish for 2023? First, let's acknowledge and celebrate your accomplishments. Have you experienced steady or […]
Are you ready to make a splash with your business? Now that it’s really summer, it's the perfect time to weave the summer’s energy into your campaigns. You want more people to talk to about your business, right? Summer activities provide a fantastic backdrop for engaging with your target audience and creating a memorable impression. […]
Summer...only 9 days away. As we kick off the official season, here are some important reminders about how marketing now affects the months ahead. Even if you haven't started your summer marketing yet, don't worry! You still have a solid three months until the official start of Fall--plenty of time. By taking action now, you can gain […]
As a fellow small business owner, I understand the importance of making strategic decisions. With summer just around the corner, here are valuable insights on why summer diligence can help avoid a painful fall restart. 1. Capitalize on Summer Opportunities: If summer is your best season, tap into increased consumer spending, travel, and recreational activities. If […]
Labor Day always feels like a new beginning. We were so imprinted with “going back to school” for all those years that anticipation is built into the time of year. Don’t you look at the school supplies, to see what’s new? Truthfully, isn’t this the time we all add a little something to our office […]
There it was! The perfect supplement to my start-up coaching practice. I answered an ad on the coffee shop wall for a Farmers Market Manager in my town. They needed an on-site manager for just a few hours a week. It would get me outdoors and with people. And I had a yen to manage […]
”Are you STILL working?” People who ask that question are either pitying or jealous. Is this you? Pitying—because you assume the “older worker” HAS to work, rather than HAS CHOSEN to work. “Too bad,’ your thinking may go. ”But I’m glad that’s not me.” Jealous—because your own life is not very interesting, or rewarding. Because […]
Do you sometimes fantasize about a ONE & DONE solution to your business problems? Because that is where that idea leads--to fantasy land. “Can’t I just fix the dang thing and have it stay fixed?” We know that’s too simplistic. But sometimes you might think like this: If I could just get my marketing message […]
A recent Washington Post Business article was titled “They left corporate America to be their own boss. This is how it’s going.” The business owners interviewed, like the ones I’ve named the Formerly Corporate™, had jumped or been pushed out of a corporate job when the pandemic led to layoffs and burnout. The particular focus […]
