February 25, 2026
How to Use Winter to Strengthen Your Business

Winter can mess with momentum. Sales slow. Energy dips. Customers disappear.

But winter isn’t a verdict on your business — it’s a strategic season. Instead of scattering your effort or chasing everything at once, this is the time to simplify, strengthen, and quietly prepare for the spring rush. A focused plan can turn the doldrums into visible progress.

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January 29, 2026
When the Plan Is Right But the Results Feel Fuzzy

As Q1 unfolds, many business owners find that their plans are sound—but the results feel unclear. This article explores why a strategic pause, early review, and intentional focus can create more clarity than pushing harder.

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December 29, 2025
Clarity Before Action: A Smarter Way to Plan for 2026

A thoughtful start matters. This article reflects on why intentional planning and clear priorities—not working harder—set the foundation for a stronger business year.

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November 23, 2025
Finding Your Way to Optimism: A Practical Mindset for Business and Life

What does it mean for optimism to become your natural resting state? Lorette shares personal insights, research, and practical strategies for leaders who want to navigate uncertainty with clarity, steadiness, and a grounded sense of possibility.

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October 1, 2025
The 4 C's of a Thriving Business

Success at managing a thriving farm market takes what I call The 4 C’s: Consistency, Communication, Consideration, and Collaboration.

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August 29, 2025
Living In An A.I. World

The field of artificial intelligence is so vast that no one, especially me, can see the whole layout. Some people think it will save humanity; others, that it will (has) destroyed us.

Here are just a few threats that have caught my attention in the last couple of weeks:

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June 30, 2025
Stop Running Your Business, Start Owning It

If only I could just get through this week, things would finally settle down." Sound familiar? Life has taught me that things never really settle down—but you can create clarity in the chaos. What separates those who simply run a business from those who truly own it? The mindset shift from "doing the work" to "owning the outcome.

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May 15, 2025
The Power of Small Wins: How Tiny Steps Fuel Big Comebacks

After a serious fall, Lorette Pruden discovered that true progress comes from the smallest steps. In this personal and inspiring story, she shares how recognizing and celebrating small wins helped her regain momentum in life and business.

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December 16, 2024
Why 80% of Small Businesses Are Doing It All Wrong (And How to Fix It)

Did you know that 8 out of 10 small business owners in the U.S. operate without employees? No wonder so many solopreneurs feel overwhelmed! Discover how the Starburst Business Model leverages collaboration and reciprocity to help you grow your business sustainably.

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June 28, 2024
Personal Relationships in Business: Revelations from Suits

Recently, we’ve been watching the Netflix series, Suits, for the first time. First released in the 2010s, this is the series that made Megan Markle famous. We’re only part way through, but we’re hooked. And in asking ourselves why, we realized that in every problem, or lawsuit, or takeover attempt the characters encounter, and no […]

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We’ve worked with hundreds of small business owners over 20 years, many more than once. Why?
For these outcomes:

Clear vision · Better focus· More prospects · Easier operations · Better teamwork · More profits

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