About Lorette

Lorette Pruden
Lorette Pruden, PhD Business Advisor
Formerly CorporateFinish Your Book

Lorette Pruden, Ph.D., has helped hundreds of small business owners, sales professionals, entrepreneurs and community leaders grow their businesses and manage that growth since 2000. She specializes in the Formerly Corporate—so many small business owners who’ve worked with her come from a corporate background that she finally wrote the book on it.

How does she help? Working one-on-one or in one of her business growth teams, Lorette delivers strategies that work, focus and structure, collaborative teams, and accountability. She is a Princeton chemical engineer turned entrepreneur, who works at the intersection of business and people processes. Her career spans three (so far) phases:

  • Chemistry—what is that?
  • Chemical engineering—how does it work? and
  • People—who’s going to make it happen?

Lorette consults, trains, coaches and inspires her clients to

  • Create strategic alliances and referral partnerships
  • Create a customized system of cultivating continuous referrals
  • Tap the collective wisdom of the mastermind team
  • Develop a business that is self-sufficient and
  • Produce enough profitable business to support the life they want to live.

Lorette was President of the National Speakers Association, NJ, and has served on the Boards of the Institute for Management Consultants NJ, the NJ Youth Symphony, and the NJ Council for Farmers and Communities. She has run the Montgomery Friends of Open Space Farmers Market since 2003.

Lorette is a sponsor and coach of Entrepeneurs University


“Lorette Pruden packs years of business lessons learned into one easy-to-read, invaluable book…let Formerly Corporate be your go-to guide to 21st century business.”

 Ivan Misner, PhD, NY Times Bestselling Author and Founder of BNI


Lorette speaks, consults and writes on the transition from working for others to building a successful business. After nearly 30 years with Mobil, Lorette entered the world of the Formerly Corporate™. Lorette’s new book Formerly Corporate:  Mindset Shifts for Success in Your Own Business, is now available.  She also co-authored Finish Your Book: A time management guide for writers with Karen Hodges Miller of Open Door Publications.

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We’ve worked with hundreds of small business owners over 15 years, many more than once. Why?
For these outcomes:

Clear vision · Better focus· More prospects · Easier operations · Better teamwork · More profits

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